You should have stocks in your portfolio that go up and others that go down.
You should diversify globally and in markets.
You should try to invest mainly in quality stocks that are under-priced or have a good potential for your time horizon.
You should avoid opportunities.
Buying stocks, it’s not about buying brands or real estate.
You should be rational and do what the numbers, multiples, say to you.
It’s not about future promising businesses or future promising sectors and trends, although it’s what the propaganda/media say.
What companies are delivering and should continue delivering for the long run?
Think wisely, and act right.