Start your own business, profit and scale.

Dear member,

It’s a pleasure to help you on this journey and share how to build the business of your dreams and profit from it. As you know, most businesses fail, because most people want to start a new business, just that – the main objective isn’t flawless.

In truth, I open a new business in a completely different approach… an upside-down approach that is part of the Factual Club Business Formula.

I still remember how many people that didn’t contact me and lost 30k, 50k, 150k, 300k, and more than 1 million 500k just because they prefer to do what other people do – with an incredible mark of 80% failure.

The average people think that business is something that it isn’t. What they see as a business is often just the material things, like setting up a business formation, buying furniture, printing cards, and marketing catalogs, designing a brand, and renting a space. That’s the end, not the start.

With this in mind, I assure you that I can prevent most businesses from failing.

Welcome to the Factual Formula.

Here’s my short intro:

Marcelo Marini (World-Class Serial Entrepreneur, investor, world traveler, leader, and author) will walk you through the insights, hacks, methodologies, and strategies that he had shared only with his close community, including world-class entrepreneurs, athletes, artists, and investors from more than 30 countries in the last 15 years to live a wealthier, healthier, and better life.

You can find out more about me here.

What this Formula will do for you:

• Save you money.

• Save you time.

• Give you odds to save you from 80% of business failture.

• Make you start from where you are without the need of money, partners if you want.

What to do:

• Inner skills analysis.

What are you good at doing? Ask five people working with you closely or who know you enough and ask them what your best-born capabilities are? Probably this is going to sound that nothing that they said is new to you, and they see you like a simple X but trust me, this should be your most valuable asset right now, and it is a gift to have this.

• What can you improve?

What can you improve in someone else’s life by being how you are? 

List the new versions you want to develop soon that will help you achieve your dreams.

• Where can you start right away?

List 50 personal and business ideas that you can start right now without money, infrastructure, and people (the less the best).

Choose the only three that you think that’s worth it. Then choose the one you can start now.

Then what?

Skills needed:

1. Vision (Mentality).
2. Sales and influence.
3. Business (most can be done by others or automatic) – What most people think business is.

What to do / Steps:

1. Vision (Mentality): Think big, be vision-oriented.
2. Sales and influence: Show, ask, test, upgrade your service or product – always.
3. Business (most can be done by others or automatic) – Most people think business is: Scale your business to the next tier.

My advice:

• Please focus on the emotional benefits of your product and service to your customers or their customers.

• Don’t innovate while you don’t need to, or just if needed (really).

• Don’t start spending money or buy office things.

• Don’t focus on business. Instead, focus on sales, customer experience, and success stories.

• Focus on the client’s experience and product improvement if needed.

• Think and act as you already has accomplished your dreams in a fast and easy way but work wisely to it.
• Pray sincerely and ask God for guidance.

Do Less:

• Don’t sell cheap products to attract cheap clients. 
• Don’t buy furniture.
• Don’t try to sell.

Do More:

• Show results are best than trying to sell.
• Focus on the emotional benefits you create and the success stories.
• Create marketing and sales campaign regularly
• Show to your customers (know who is interested in the solution you offer)
• Figure out a way of scaling sales without hard work.
• Focus on what brings you sales and profit. Forget the rest until you have more people or ability, time to do it.
• Use your sales profit to generate more sales.
• Don’t spend money as it start flowing into your account, reinvest in your own business tested ideas until you have enough cash to expand into audiences or products.

This method can be applied to all businesses at the growth stage.

Best,

Marcelo

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About the author: Marcelo Marini

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