Lot of work, hours, and tough decisions…
We decided to set up a family office a few years ago.
Our operations have grown… and the business’s first stage (1/4) was completed…
We were still dealing with the second stage (2/4) however decided to invest in a new operation.
We did all the required research, strategy, plan, math, costs, and margins, contacted nearby farm farmers, and clients, and we’ve made interviews with some farmers and clients we admire.
To get into it, we needed to split the family into two operations, in two cities, and the decision went well. In less than 9 months we were growing soya…
The place? A beautiful 100 hundred years old farm two hours drive from Uruguay…
As our father says, entrepreneurs are always working in an open sky, day and night… an open sky operation…we can’t predict anything. There’s no one standing hands with the businessmen. It’s a matter of choice to live a risk, work and reward profession. That’s how we grow as family and humans.
And it’s definitely not for everyone.
We decided to see the big picture in a separate Family Office where we started dealing with family assets, culture, education, law, tax, and business advisors… building a master plan.
One main operation divided in more one small operation…
One asset operation…
and the new business venture.
We had a great new operation and stunning production results.
Because of a sequence of economic facts and contract issues we needed to close the operation.
Profit was not enough, sound management was not enough…
Not wasn’t our own farm… so we needed to do what we needed to do.
Economics changed, prices changed, and we got lots of learning, a new perspective, and a new profession!
It could be better if we had waited our third or fourth stage? …endless doubts shouldn’t bother us… so we keep walking.
When you change the way you look at things the things you look at change. That’s how we see the big picture… how can we better manage our business? A honest man evaluates….
The Family Office idea we had back in 2017 and now is still the same, to generate long-term value, and protect and maximize our assets, businesses, family, and culture.
Our father established our business back in 1989… we grew, nobody expected this, even him.
It was a surprise for him, and thanks to God and our family, farmers, and employees we stayed in business.
Definitely, a lot of work, hours, and tough decisions.
Not easy but rewarding to build a Family Legacy for the next years to come.
Five years later, we are still learning how management, economics, finances, and families make the leap to a solid wealth (cultural) for the next generations.
Keep walking the path.
Marcelo Marini
Valeu Marcelão! Dicas ótimas.
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boa :)
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Obrigado! Seguimos! Abraço.
Excelente aula. Didática de fácil entendimento e instigante.